Back in 2013, Skittles did something that

seemed pretty unremarkable - they replaced

Lime Skittles with Green Apple.

That decision immediately incited a massive

consumer complaint campaign that raged

uninterrupted for nine straight years.

Precisely 130,880 complaints.

So when Skittles finally decided to bring

back lime in 2022, we knew we couldn't just

sweep all that anger under the rug. Instead,

we chose to apologize to our critics in the

most un-corporate way we could think of...

Individually.

Ari Weiss

Colin Selikow

Paulo Junger

Ross Saunders

New York tap water is behind the

city’s most iconic flavors; pizza, bagels,

and to boil the Nathan’s Famous hot dog.

So, to let the rest of the country boil their

dogs the NYC way, we canned it.

“The Official Hot Dog Water of New York”

turned the city’s beloved tap into a

boldflavor enhancer and a viral sensation;

2 billion impressions in 2 hours,

and sold out instantly.

Gift of life is on a mission to save people suffering from blood cancer. They facilitate blood and bone marrow transplants between donors and recipients, which requires a near perfect genetic match. But, the odds of finding that match are slim. The Save Someone campaign was designed to celebrate those perfect pairings and raise awareness about Gift of Life’s donor registry. To tell our story, we created an elegant design solution that connected donors & recipients visually, using only typography. To do it, we had to track down and pair together donors and recipients who shared the same first letter of their name. To humanize these very real stories, we used the date of the recipient’s transplant as a URL. Each mobile site featured beautiful stories told by each recipient and donor. Two sides of the life-saving story. The message was simple. Be a donor and save a life by joining the donor registry today.

CCO - Mat Bisher

ECD - Paulo Junger, Jason Ashlock

CD - Mussashi Shintaku , Vini Fernandes

The roots of Afro-Brazilians were erased,

stripping away names, histories, and the

chance to feel pride in where they came from.

To change that, the CBF partnered with

African Ancestry to run a DNA test on the

best player in the world, Vini Jr.,

uncovering his lineage in the Tikar tribe

of Cameroon. The result was revealed

during a historic match in Salvador,

where Vini wore a jersey

uniting the flags of Brazil and Cameroon;

a bold statement on the importance of

Black Brazilian roots to both football and

Brazilian culture. The impact? Coverage in

The New York Times, CNN, BBC,

A Marca and several others, reaching over

70 countries and sparking pride in 115 million

Afro-Brazilians and 28 million Cameroonians.

Skittles decided to skip The Super Bowl commercial break. And instead of a short 30 seconds traditional ad, Skittles decided to make a full 30-minute Broadway Musical “Skittles Commercial: The Broadway Musical”.

Ari Weiss

Colin Selikow

Nathaniel Lawlor

Paulo Junger, Cristina Reina, Ruth Bellotti

Nathan's hot dogs were born and burned

in Coney Island over 100 years ago.

They're 100% New York. They're also stubborn

like a New Yorker, refusing to ever change

their recipe. It's always been 100% beef.

We leveraged that New York attitude,

kept the product front and center,

and yes, we made a talking hot dog.

CCO- Rick Brim

ECD -Paulo Junger , Jason Ashlock

ACD - Charlotte Frank, Elizabeth Swartz

Opening Ceremony and Cotton wanted

to pay homage to the cotton tee,

and its history of self-expression,

in ‘The Most Powerful Tee’ campaign.

Before the internet and social media gave

people, a platform to share their ideas,

the t-shirt was the way to express yourself

if you had something to say, you’d say it on a t-shirt.

Recognizing that the cotton tee holds

an iconic place in fashion history,

the collaboration celebrated the timeless

medium by releasing a limited-edition shirt

that came with a marker,

only so you could speak your mind up.

Creative Diretor/Art

Paulo Junger

Creative Diretor/Copy

Rogo de Castro

Creative Diretor/Copy

Avinash Baliga

We got inspiration from studios’ flashlights

to create the visual identity of the new

DDB North America Studio - The Works.

We developed various flashlight designs

as graphic elements with different styles,

ranging from vectors to 3D renditions,

ultimately achieving a hype and

contemporary look and feel.

Designers: Paulo Junger and João Rios

Our story begins with Jack, an elderly man

who misses his late wife, Isabela.

After stumbling upon her book of recipes,

he discovers thatwith each bite of food,

he’s transported back in time to where

the wonderful memory was made. As he attempts

to travel one last time, he feels a slight tug

at his sleeve. It’s his granddaughter, reminding

him that holiday meals are to be shared

among family, not enjoyed alone.

As his family gathers, Jack smiles happily over

the delicious feast, content with having created

new memories with his loved ones.

CCO - Mat Bisher

ECD- Paulo Junger

GCD - Cassandra Anderson

CD- Vinicius Fernandes I Mussashi Shintaku Rafa Oliveira

Two rival teams arrived together on the same

bus for the derby to show that competition

and rivalry should stay inside the pitch.

In Brazil, the arrival of teams in the stadium

is a critical moment. As a rule, each team

arrives on its own bus at the stadium and

is received by fans, needing police force.

We invited Santos FC, Pele’s eternal team,

and Sao Paulo, a three-time world champion,

to break the rule. The bus was divided in half

carrying the colors of both teams and showing

a peace statement that explained the action.

Outcome

98% of positive comments on social networks.

Trending Topic on Twitter.

Total of 106 articles about the action.

News in 72 different communication vehicles.

Approximately R$200,000,000 in spontaneous media.

And most importantly: no violence during the derby.

Creative Director/Art

Paulo Junger

Creative Diretor/Copy

Nego Lee

ACD

Fernando Drudi

Copywriter

Jose "Juco" Borba

Art Director

Rodrigo Molina

Kroger is one of the oldest groceries in America,

but it lost its relevance over the last decades.

They became old, and their campaigns became

more of the same in the category.

Our first challenge was to do an entire rebranding

of Kroger. From a lift on their logo to a completely

new look & feel. We’ve created then the “Krojis,”

our already beloved characters that are helping

Kroger has not only an ownable campaign

but also helping them to break the ocean of

the sameness of the category.

After less than two years, the campaign had

achieved excellent results for the brand:

30% increase in trips year-over-year

25% media effectiveness

And the Krojis are as recognizable as Kroger

as the bullseye is to Target.

In 2020, Aflac became an official partner of

March Madness and my partner and I became

officially in charge of making their ads for

the Tournament. Three celebrities,

five puppeteers, and one off-road desk later,

our work has become Aflac's most successful

campaign since they introduced the duck.

GCD/ECD: Rosswell Saunders / Paulo Junger

2021:

CW: Sara Cummings

AD: Abby Gross

2022:

CW: Josh DiMarcantonio

AD: Eric Stevens

Kroger’s holiday ad left the nation sobbing.

The story of a couple comforting homesick

exchange students with meals from their

cultures sparked an emotional wave online,

with viewers sharing their tears. The news outlets

across the U.S. covering the reaction.

In response, Kroger sent tissues to those

who posted about crying, turning the

emotional impact into a moment of connection

and showing how food can bring

people together in unexpected ways.

Is it possible to graphically represent

a movie with the use of a single straight line?

This was the challenge we were presented with

for the 2017 edition of the Tribeca Film Festival.

The ‘I’ of Tribeca has been its long standing

icon for years. By turning this icon into a visual language,

we could communicate the diverse range of films on

show at the festival. Celebrated movies as varied as

Aladdin, the Godfather and Reservoir Dogs were

simplified into a single graphic element.

The cryptic nature of these posters turned then

into contests of deciphering what movie

was represented by each line.

And turned busy New Yorkers into movie aficionados.

DDB NY

CCO

Ícaro Dória

Creative Director / Designer

Paulo Junger

Having a beer has always been a great way

to make new friends. But we decided to

upgrade the process, by creating

The Buddy Cup, a cup integrated with Facebook.

Every time two people toast with their cups,

they become friends on the social network.

CCO

Sérgio Gordilho

Creative Director

Paulo Junger, Rodrigo Saavedra, Vico Benevides

Art Director

Rafael Oliveira

Copywriter

Henrique Martins

In 2012 we launched Budweiser in Brazil

in an unexpected way.

In partnership with Will I Am, we’ve created

a music hit that infiltrated the brand concept

in its lyrics and Album’s name "great times",

we also had a whole album campaign strategy

with a music video and radio promotions

(yes, Spotify wasn’t a thing back then ).

The hit was a success in Brazil, and it was in the

Top 10 on the Billboard list for two years.

After the launch of the music,

it was time to reveal our partnership with

the singer with an integrated campaign

with special ads, billboards, and TV spots,

all using the now-famous track that

had our concept on it.

Believe it or not, Mitsubishi is a cool brand in Brazil. 

For launching the campaign of the

new 4X4 Triton pick up, we did an epic spot

to show that this pick up is the most tough ever. 

Showing the biggest war ever. Bigger than Waterloo,

bigger than Termopilas or Stalingrado -

Watermopilasgrado.

AFRICA DDB / BRAZIL

CCO

Sérgio Gordilho

Creative Director

Paulo Junger, Nego Lee

Copywriter
Raphael Quatrocci, Guilherme Aché

Art Director
Edson Rosa, Gustavo Nardini

Itaú is the largest bank in Latin America.

They are also the biggest sponsor of Culture in Brazil.

And their Children’s book program is one

of the most successful in the country.

They help young writers to publish books for

children and have the most extensive book donation

program in Brazil.

We know money is a complex subject for kids,

they don't understand quite well how we earn money,

why we should save money and why they can't

spend as much money as they want. 

Using friendly language and a fantastic character,

"The Adventures of Penny” is a remarkable book that

helps kids understand better the importance of

money and why we should save it.

DM9DDB Brazil

CCO

Marco Versolato

Creative Directors

Leo Macias and Zico Farina

ACD

Paulo Junger

Samir Mesquita

Felipe Medici

We have been using deodorant in our underarms since forever, but there is another part of our anatomy that also highly benefits from odor protection and keeping fresh: the male groin. Turns out, our dogs have been trying to give us a hint for a long time. Working with photographer Emiliano Granado, we captured humorous scenarios in which men are embarrassingly unaware their balls might be attracting the wrong kind of attention. Each shot was crafted to feel as spontaneous as possible, with a look and feel inspired by the chance encounters and interesting characters of street photography.

CCO - Mat Bisher

ECD - Paulo Junger, Jason Ashlock

CDs - Mussashi Shintaku , Vini Fernandes, Rafa Oliveira

To celebrate the 50th anniversary

of the moon landing, we decided to

infuse in Blue Moon’s DNA (the yeast)

the footage of the Apollo 11 landing.

Like this, future generations can always

celebrate this moment and have forever

the footage of that historical achievement

of humankind. Unfortunately, Blue moon

had to cancel the project in the middle

of its production.

But, hopefully, one day we will

be able to produce Blue moon

out of this historical yeast.

Nivea Sun is a brand that has always

created products to help people to enjoy

the summer: sunscreens, moisturizes and

tanning lotions. So, why not do something

that allows people to make the most of summer?

We created an ad that charges phones

by solar energy while people enjoy

the sun on the beach.

Creative Director

Joanna Monteiro & Max Geraldo

ACD

Paulo Junger

Felipe Cirino

Felipe Petroni

I’m a father of twins. My kids spent 20 days

in the ICU after they were born, and my wife and

I were able to hold them only after 3 days

they were born. But the only thing that could give us

some comfort and peace of mind were the nurses.

They were truly amazing. After this experience,

I had the opportunity to work for Johson’s Baby and

decided to make a homage to these amazing women

and men who work so hard to take care of our babies.

We were able to find a nurse who took care of

more than 1000 babies in her career.

She took care of them as if she was their mother,

even though she never had a baby herself.

After creating a documentary about her career,

we were able to introduce her back to the

1000 "babies" that she took care of.

This project has a personal meaning to me.

During the week we launched it,

it was the second most-watched video on

youtube in the world.

Creatives Directors

Marco Versolato

Leo Macias

Zico Faria

ACD/art director

Paulo Junger

ACD/copywriter

Samir Mesquita

Brahma is the most famous beer in Brazil.

And chopp Brahma is the most traditional

draft Beer. Beer posters are really popular

in Brazil, many bars used them as the only

piece of decoration. Unfortunately, most beer

brands create over-branded

and disposable/cheap posters.

We decided to bring all the craft behind

Brahma draft beer to our posters,

and inspired by vintage beer posters,

we did the whole rebrand from

Brahma chopp posters.

Today, several bars have those posters

as pieces of art hanging on their walls.

Creative Director/designer

Paulo Junger

Designers:

Raphael Santos

Thanks to Covid, last year’s holidays could hardly

be called a celebration. But as life slowly inches

back to normal, the 2021 Holiday season is an

opportunity to make up for that lost time by

celebrating this year and last year together.

To show people how to double up their holiday,

Kroger has created a doubly special symbol —

Doubly Special Dinnerware. Crafted by acclaimed

ceramicist David Kim, who specializes in the

creation of custom dinnerware for Michelin Star

restaurants, this limited edition dinnerware set was

meticulously designed to pack two years’ worth

of holiday happiness into one.

As the Holidays come to a close, one of our

Doubly Special Dinnerware sets will end their journey

at the International Museum of Dinnerware Design.

ECD/Art Director

Paulo Junger

GCD/Copy

Ross Saunders

Art Director

Austin DeJorge

Zack Fagin

Copywriter

Andrew Beckman

When I rarely have free time between

work and taking care of my twin sons,

I usually paint or create posters for fun.

Just a way to relax a little bit.

Brahma is a 135 years old brewery in Brazil,

the most popular beer in the country's history;

it’s even synonymous with beer and was

mentioned in famous songs and several movies.

But during 2000 - 2015, Brahma lost its relevance.

Brahma became synonymous with bad quality

and cheap beer. The new generations didn’t know

about the heritage and history of this iconic beer.

It was about time to show them all our records.

We decided to replace all the labels on our bottles in

bars in São Paulo per 9 historic Labels.

But all these vintage labels were lost in time, so we

had to recreate all of them, using the techniques

of each time. Not only that, we’ve created posters

for all the historical labels inspired by the same style

of vintage Brazillian beer advertising.

Brahma had a 33% increase in sales.

The perception of quality increased by 25%.

And Brahma expanded the program to

all the capital cities in Brazil.